Your numbers
Rough is fine. Adjust anything that's off — the result updates instantly.
Slipping away every year
in booked-job revenue going to voicemail — and usually to whoever answers first.
Recoverable assumes an AI receptionist answers every call and texts back anyone it can't, re-engaging ~60% of otherwise-missed callers at your close rate. Conservative on purpose.
Why missed calls quietly drain the most revenue
Most local service businesses lose 30–40% of inbound calls to voicemail — on a ladder, under a truck, on another job, or after hours. The caller with a leaking roof or a dead furnace doesn't leave a message. They hang up and dial the next result. That lost job never shows up in any report, which is exactly why it goes unfixed for years.
The fix isn't hiring — it's answering
An AI receptionist answers every call 24/7, sounds human, captures the caller's name, address, and problem, and books the appointment or flags the urgent ones. The calls you're already paying to generate stop leaking. That's the recoverable number above.
How the math works
Weekly missed calls (calls × voicemail rate) rolled up to a year, multiplied by your close rate on answered calls and your average job value. The recoverable figure applies a conservative 60% re-engagement rate to those missed calls — the ones an AI receptionist or instant text-back brings back.