FEATURE ยท AI CHATBOT

Turn late-night website visitors into booked jobs.

An AI chat assistant answers questions on your site and over text the instant a homeowner lands โ€” qualifying the lead and booking the estimate around the clock.

Homeowner using a laptop on the couch at night while it rains outside
24/7
website and text replies, even at 11pm on a Sunday
<10 sec
to engage a visitor before they bounce
1 chat
turns an anonymous visitor into a named lead

Your website goes dark when you do.

Most roofing websites are a dead end after hours. A homeowner finds a wet ceiling stain at 9pm, lands on your site, has one question โ€” 'do you handle insurance claims?' โ€” and finds nothing but a contact form nobody will read until morning. So they close the tab and keep searching.

The traffic you already pay for in ads and SEO is leaking out the bottom. Visitors show up ready to talk, get no answer, and you never even know they were there.

What the chat assistant does for you.

It engages, answers, qualifies, and books โ€” on the web and over text.

01

Greets every visitor instantly

The moment someone lands on your site, the chat assistant offers to help โ€” on the homepage, the storm-damage page, anywhere. No waiting, no form to fill out before they can ask a simple question.

02

Answers the questions that stall a decision

Do you do insurance work? Do you serve my area? How fast can you come look? It answers the common ones in plain language so the homeowner gets what they need without picking up the phone.

03

Qualifies and captures the lead

As it chats, it gathers the name, address, phone, and the problem โ€” then offers to book an estimate or have you call. The anonymous visitor becomes a contact in your pipeline before they leave the page.

04

Works over text too

The same assistant handles inbound texts to your business number, so a homeowner who'd rather text than call still gets an instant answer and a booked appointment.

Stop paying for traffic that bounces.

24/7
lead capture from traffic you already pay for
1 job
covers the cost โ€” every extra lead is upside

Most website visitors never call and never fill out a form โ€” they just leave. Engaging even a small share of that traffic in conversation turns marketing spend you've already committed into booked estimates instead of bounces.

Capture a few extra qualified leads a month from traffic you're already getting, and the chatbot pays for itself on the first job. It works the late-night and weekend hours when your office is dark but homeowners are searching.

Questions owners ask before they switch.

How is the chatbot different from the AI receptionist?
The receptionist handles your phone line; the chatbot handles your website and inbound texts. Many roofers run both so every channel โ€” call, web, text โ€” gets an instant answer. They share the same lead pipeline so nothing falls through the cracks.
Does it just spit out canned answers?
No. It holds a real conversation, answers follow-up questions, and adapts to what the homeowner actually asks. You set the facts it works from โ€” your service area, whether you handle insurance, your hours โ€” and it speaks naturally from there.
What happens to the leads it captures?
Every conversation that produces a name and number lands in your dashboard and gets texted to you, with the visitor's question and any appointment it booked. You can follow up immediately while the homeowner is still deciding.
Will it book appointments or just collect info?
Both. It can capture the lead for you to follow up, or offer your real availability and book the estimate directly into your calendar โ€” your choice.
Do I need a fancy website for this to work?
No. It drops onto your existing site as a chat widget. If you don't have a site yet, it still works over text to your business number.

Related field notes

All field notes โ†’

See it work your website live.

Fifteen minutes. We'll show you the chat assistant answering questions and booking jobs from your own site's traffic.

Book a free 15-min demo โ†’