FEATURE · REACTIVATION CAMPAIGNS

Mine your old leads for jobs you already paid for.

Upload last season's leads and past customers, and InstaNexus runs a targeted text sequence that re-engages them — turning a dead list into booked estimates with no new ad spend.

Old paper job folders beside a smartphone on a warm wooden desk
Your list
old leads and past customers you already own
$0 ads
jobs from people who already know you
Hands-off
the sequence runs itself once you upload

Your best leads are already in your phone.

Every roofing company has a graveyard of leads — the homeowner who got three quotes and went quiet, the inspection from last fall that never closed, the customer you patched up two years ago and never followed up with. They didn't say no. They just got busy, and you got busy, and the lead went cold.

That list is money you already paid to generate, sitting untouched. Most roofers never work it because following up with hundreds of old contacts by hand is nobody's idea of a good time.

How a dead list turns into booked jobs.

Upload, send, re-engage — and book the work without working the phones.

01

Upload the list you already have

Drop in old leads, past customers, or last season's unsold estimates — names and mobile numbers. No new ad spend, no buying lists. These are people who already know your shop.

02

Sends a targeted SMS sequence

InstaNexus reaches out with a relevant, personal text — a seasonal check-in, a storm-season reminder, an offer to re-quote. Not a blast that feels like spam, but a message that reads like the shop they remember following up.

03

Re-opens the conversation automatically

When someone replies, the thread keeps going — details get captured and the estimate gets booked, by you or the AI assistant. A dead lead turns into a live job without you working the phones.

04

Times outreach to the season

Fire a campaign before storm season, after a big weather event, or when winter's coming and homeowners are thinking about their roof. The right message at the right moment wakes up leads that have been dormant for months.

The cheapest jobs you'll book all year.

Lowest
cost-per-job of any channel you run
Recurring
the same list re-warms every season

Reactivation is the cheapest pipeline you have: no ad spend, no lead-gen fees, just outreach to contacts you already paid to acquire. Even a low response rate across a few hundred old leads can fill a slow week with booked estimates.

Roofing is seasonal and weather-driven, which makes your old list a renewable asset — the same homeowners who weren't ready last spring may be ready after this winter's storms. Working that list on a schedule turns it from a dead file into a recurring source of jobs.

Questions owners ask before they switch.

How is this different from review requests?
Review requests ask happy customers to leave a Google review after a job. Reactivation campaigns re-engage old leads and past customers to book new work. Different goal, different list — one builds reputation, this one books jobs. See our Google Reviews feature for the review side.
Where do I get the list to upload?
It's already yours — old quote requests, past customers, unsold estimates from your CRM, spreadsheets, or notebook. Upload names and mobile numbers and InstaNexus handles the outreach from there.
Will this annoy people or get me in trouble?
The sequence follows texting best practices — every message includes an easy opt-out, opt-outs are honored immediately, and the cadence is deliberately gentle. Done right, a relevant seasonal check-in reads as helpful, not pushy.
What happens when someone replies?
The conversation continues automatically. Details get captured and the estimate gets booked — handled by the AI assistant or handed to you. You don't have to babysit hundreds of threads.
How often should I run a campaign?
Most roofers run them seasonally — before storm season, after major weather, heading into winter. Because your list re-warms over time, the same contacts can be worked again down the road as their needs change.

Related field notes

All field notes →

See a reactivation campaign run.

Fifteen minutes. We'll show you how an uploaded list turns into live conversations and booked estimates.

Book a free 15-min demo →