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What's in your audit
Profile completeness
Description, hours, services, categories, attributes β every field that decides whether Google shows you.
Reviews
Your rating, review count, and how recent they are β the biggest lever on who gets the call.
Photos
Owner photo volume and freshness, measured against what actually ranks locally.
Posts & Q&A
Whether your profile looks active or abandoned to a searcher deciding between you and the next result.
Competitor gap
Your three nearest competitors, side by side β where they beat you and where you can pull ahead.
Why this matters more than your website
For most local service businesses, the Google Business Profile β not the website β is where the buying decision happens. Someone searches, sees the map pack, and picks based on rating, reviews, photos, and how complete and active each profile looks. A few fixable gaps can be the difference between showing up first and getting skipped. The audit finds those gaps and hands you a specific, do-it-yourself punch list.
No obligation, no sales trap
The audit is genuinely free and useful on its own β every fix is something you can do yourself in a few minutes. If you'd rather we handle your profile, reviews, and calls for you, that's what InstaNexus does. But the report is yours either way.